MDM in your warehouse · Azure Marketplace

Everything to model, govern, and integrate master data

YAML entities to live tables in minutes. Entra ID, approvals, REST/CLI, and integrations — in your Azure tenant. Scale by features, not by users or entity counts.

4-min overview

Data stewards Governed edits without spreadsheet chaos
Architects YAML models on your database — Fabric, SQL, PostgreSQL, Oracle, MySQL
Integrators REST, webhooks, Data Loads, and CDC-style change log

What you get with EntiHub

Modeling, data ops, governance, and integrations in one MDM workflow — in your subscription.

Capability area	Core value	Typical tier
Modeling	YAML entities with validation and controlled deploy	All tiers
Data operations	UI, API, and import workflows with preview safety	Core all tiers; advanced in Professional / Enterprise
Governance	Approvals, RBAC, audit, and stewardship controls	Professional and Enterprise
Integrations	REST API, webhooks, Data Loads, SQL consumption	REST all tiers; advanced in Enterprise
Automation	CLI for CI/CD and AI-assisted workflows	All tiers (depth by plan)

Install on Azure See pricing

Build and model

From YAML to live tables in minutes

Define entities in YAML — columns, references, validations, and views in the in-app editor.
Deploy with confidence — initial deploy, preview redeploy, archive/migrate, and deployment history.
Start from templates — install common entities with configurable defaults.
Use your database — SQL Server/Fabric, PostgreSQL, Oracle, or MySQL (details).

Govern and control

Approvals, RBAC, and audit — without a separate MDM project

Approve before it lands Professional — row or batch approve/reject, optional historization.
Scope who can do what — domain/entity rights (read/write/approve/admin) with Entra roles.
See who changed what Enterprise — queryable audit events.
Control runtime access — API keys, role management, YAML import/export for governance artifacts.

Data operations

Day-to-day stewarding with batch safety

Work the master grid — filter/sort/paging, create/update/delete/restore, reference helpers.
Import and export safely Professional — CSV/JSON/XLSX with preview-before-execute.
Go further when needed Enterprise — bulk update/delete expressions, saved filters, time travel.
Load from SQL sources Enterprise — see Data Loads under Integrate.

Integrate and deliver

Connect systems without a multi-month integration program

REST API everywhere — OpenAPI docs and stable error contracts on all tiers.
Push events out Enterprise — webhooks for event-driven propagation.
Pull only what changed Enterprise — change log API for incremental sync.
Ingest with Data Loads Enterprise — SQL source-to-entity preview, merge upsert, run diagnostics (details).
Feed BI and apps — consumption views and permission-aware search.
Promote across environments Enterprise — ZIP entity packages for multi-env rollout.

Platform operations

Automation-ready runtime for CI/CD and AI agents

Automate with CLI — health endpoints, Windows/Linux builds, scriptable workflows (CLI & AI).
Promote safely Enterprise — package-based promotion and environment-safe deploys.
Operate with guardrails — API keys and admin tooling for controlled runtime access.

Security and compliance

Hardened defaults in your tenant — your data stays yours

Secure by default — security headers, authentication modes, and API rate limiting.
Protect sensitive fields — restriction-tag masking in views/exports unless explicitly allowed.
Execute safely — parameterized SQL, bounded regex, ZIP path safety checks.
Control webhook targets — URL policy modes with audit-friendly blocked-call logging.