Decisions are slowed by conflicting numbers
Sales says 12,400. Finance says 11,800. Nobody knows who is right. Same customer, three systems, three names.
AI-ready MDM in your warehouse · Azure Marketplace
Business value fast, without MDM complexity. Simple rollout. Minutes to first entity. AI-ready outputs.
Install from Azure Marketplace, point at your warehouse, and go live. Works with Microsoft Fabric / Azure SQL and also PostgreSQL, Oracle, and MySQL. Entra ID sign-in, approvals, audit trail, REST API, and YAML-first entity modeling are available out of the box. Built for teams that need speed, simplicity, and measurable business value while staying fully AI-ready. No consultants. No multi-month rollout. Your data stays in your infrastructure.
- Minutes to go liveAzure Marketplace → your subscription → running instance
- New entity in minutesDefine in YAML, deploy, start entering data
- Your databaseFabric, Azure SQL, PostgreSQL, Oracle, or MySQL
- Microsoft-nativeEntra ID, OpenAPI, CLI for automation & AI
Sound familiar?
Master data lives in spreadsheets
15 shared files, no audit trail, anyone can overwrite anything. Auditor asks "Who changed this?" — silence.
Traditional MDM takes too long to pay back
Long projects, heavy implementation, slow adoption. You need a platform that delivers business value in weeks, not quarters.
5 steps to clean master data
From zero to governed source-of-truth data in your warehouse, with minimal effort from business and IT teams.
Define
Describe the entity (customer, product, supplier) and its validation rules in YAML — or let AI generate it from a text description.
Deploy
One click creates the physical table in your Fabric Warehouse or Azure SQL. Preview schema changes before redeploy.
Work
Your team enters and manages data via a clean web UI, bulk CSV/JSON import, or REST API.
Govern
Approval workflows for sensitive changes, role-based access control, complete audit trail of every change.
Consume
Power BI, ERP, CRM, and other systems read always up-to-date, validated data — directly from the warehouse or via API.
Before and after EntiHub
What changes when master data is finally managed.
| Before | After |
|---|---|
| Same customer in 5 systems, different data | One authoritative record for the entire company |
| Master data in spreadsheets on a shared drive | Governed environment with validations and history |
| Anyone changes anything without oversight | Approval workflow for sensitive changes |
| "Who changed this?" — nobody knows | Complete audit log of every change |
| IT deploys MDM for months | Setup in minutes, new entity in minutes |
| Data in someone else's cloud | Data in your Azure, under your control |
Single source of truth — all systems read the same data
One change propagates everywhere. No more reconciling conflicting exports.
Power BI & analytics
Always up-to-date dimensions — customers, products, regions — directly in SQL your analysts already query. No export, no middle steps.
ERP, CRM & invoicing
Consistent names, codes, tax IDs, and addresses across every system. Change in one place = update everywhere.
Consumption views
Define team-specific views in YAML — finance sees different columns than logistics. Exposed as SQL views and via API.
Bad data never enters the system
Validation happens at the source — not when it is too late.
- Tax ID must have the correct format (regex validation)
- Email must contain @
- Country only from an allowed list of values
- Required fields cannot be skipped
- Referential integrity — foreign keys to other entities
- Duplicate code? Unique constraints catch it
- Similar record already exists? Automatic detection before save
- Bulk CSV/JSON import? Invalid rows rejected with clear explanation
- Something went wrong? Full version history and one-click restore
Problems are caught at the source, not in the report.
Approvals, audit, and access control
Professional+ approvals and history, plus Enterprise audit visibility for global governance.
Change approval
Sensitive changes — bank account, credit limit, new supplier — only go live after approval by a responsible person. Batch approve or reject groups of changes at once.
Role-based access
Everyone sees and edits only what they should — by role, domain, and entity. Sign-in via Microsoft Entra ID, same identity as Microsoft 365.
Audit visibility
Enterprise includes global audit log querying for compliance teams. Professional+ still provides controlled approvals and version history on entities.
Data reaches where it needs to go — automatically
No manual copying between systems.
Webhooks
When a new supplier is approved, an HTTP callback automatically notifies your ERP, CRM, or any downstream system. Optional URL security policy adds strict allowlists and blocking logs. Enterprise
Change log API
External systems pull only what changed since the last read — incremental sync without full loads. Enterprise
REST API
Versioned /api/v1 with OpenAPI docs. Applications read reference data directly — JWT or cookie auth via Entra ID.
Power BI
Direct connection to the warehouse. Approved data tables and consumption views are ready for DirectQuery — no export step.
Your data, your infrastructure, your Azure bill
No vendor lock-in. No data leaving your tenant. No new supplier to onboard.
Install from Azure Marketplace
Provision into your subscription in minutes. No separate contract, no vendor onboarding, no procurement headaches.
Data stays in your infrastructure
Entra ID sign-in, no "phone home" to external clouds. Your Azure admin runs everything — no external consultants needed.
Billing through Azure
License fees on your existing Azure invoice. Start in minutes, stop anytime — your data stays in your warehouse.
Scale by features — not by counting tables or users
EntiHub is built so your operational scope is not artificially capped by how many warehouse tables you define or how many people log in. You scale by which capabilities you turn on — governance depth, integrations, automation.
| Capability | Small | Professional | Enterprise |
|---|---|---|---|
| Entity management, data, UI, API | |||
| Change approval workflow | |||
| Audit log | |||
| Entity analytics snapshot | |||
| History and versioning | |||
| Bulk import/export (CSV / JSON / XLSX) | |||
| Bulk update/delete (SQL filter & expression) | |||
| Time travel — as-of data, export, revert (with history) | |||
| Webhooks (system notifications) | |||
| Change log for integrations | |||
| Entity packages (multi-environment) |
Compare plans in detail to see how each stage maps to your roadmap.
AI-ready from day one
Describe what you need in plain language, generate the entity, deploy quickly, and feed AI with trusted master data.
Natural language → live table
"I need a supplier register with tax ID, name, address, and certifications" — AI generates the YAML definition with columns, types, and validations. You review and deploy.
entihub CLI for CI/CD and agents
Definitions in Git, pipeline validates and deploys. AI agents operate the full MDM lifecycle programmatically.
entihub entity create --from-yaml suppliers.yaml
entihub entity deploy suppliers
entihub data import suppliers --file seed.csvWhat teams manage with EntiHub
Customers & suppliers
Central register with approval workflows for bank accounts, onboarding, and contact changes.
Products & pricing
Unified catalog — same name and code in e-shop, warehouse, ERP. Price list changes tracked with full audit trail.
Reference data
Countries, currencies, units, cost centers, org structure — small tables with company-wide impact.
Cross-system mapping
SAP codes ↔ Dynamics codes ↔ internal IDs — one mapping table to rule them all.
Compliance & GDPR
Supplier certifications, personal data classification, retention periods — with approval audit trail.
Power BI dimensions
Always up-to-date customers, products, regions directly in SQL. No export step — DirectQuery ready.
Start from your role
Pick the path that matches your current priority.
Head of Data / BI Lead
Unify dimensions for Power BI and analytics without manual reconciliation across teams and source systems.
ERP / Integration Owner
Push governed master data to ERP, CRM, and downstream services via webhooks, APIs, and package-based promotion.
Governance / Compliance Lead
Introduce approvals, audit trail, and role-based controls without moving data out of your Azure environment.
Ready when you are
See it in action — book a 30-minute walkthrough
We will show you a fast path to value: Azure Marketplace provisioning, first entity rollout, governance workflow, and how EntiHub prepares your data foundation for AI.